June 19th, 2017

We compete with multinationals and the only way to be at their level is by greatly promoting innovation

Iván Torres Senabre, president of the Association of Importers and Exporters of Albacete, ADIEX

Iván Torres Senabre, president of the Association of Importers and Exporters of Albacete, ADIEX

Perinox SA is a company located in Villarrobledo that is dedicated to the design, manufacture and installation of equipment for the food industry, focused mainly on the dairy and cheese sector. It is associated with the Association of Importers and Exporters of Albacete, ADIEX, and its general director, Iván Torres Senabre, is the president of said Association.

We have spoken with him to find out a little more about his company's activity and, incidentally, talk briefly about his new stage at the helm of ADIEX.

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QUESTION: With more than thirty years in the market, Perinox SA is a very consolidated company.

ANSWER: “We are a highly renowned company, especially in Spain, because we were one of the first companies to automate cheese factories. This led us, thanks to word of mouth, to undertake internationalization work, to earn a position in the sector, which, together with our research into the most powerful technologies, has allowed us to reach a very wide range of countries”.

Q.: Speaking of those countries, in which markets is Perinox SA present?

R .: “The European market is very important to us, but today we are following the emerging markets, which are the ones that are showing the greatest growth and, at the same time, those that have the greatest need to modernize their facilities. That has made us be present in countries like Russia, Ukraine, Belarus, or right now in Latin America”.

Q.: And at a national level, how is your market?

R .: “Today the national market has been losing importance, because we have begun to be very present in international markets. This means that we are increasing our turnover and, therefore, the specific weight of the Spanish market is less. It is also because the Spanish market was one of the first to modernize its facilities”.

Ivan Torres Senabre, Perinox SA is a company located in Villarrobledo

Q.: One of the hallmarks of Perinox SA is innovation and research.

R .: “Today, a company that does not dedicate a certain investment in research, if it wants to access foreign markets, will have a very difficult time. In our case it is very critical, because we compete with multinational companies much larger than ours. The only way to be at their level is by greatly promoting innovation”.

Q.: You have developed your own whey protein microparticle system. What state is that project in?

R .: “It is a technology that is already fully proven, it is on the market. We have already started to sell the first equipment. In addition, we had put equipment to test in technology centers, so it is a highly reliable technology”.

Q.: What advantages does this system offer?

R .: “What microparticulation does is transform whey protein, which is the one with the highest nutritional value among those found in milk, to make fat analogues. This is used to add to yogurts, ice creams, to give them more body and creaminess. It is a very interesting product and within the manufacture of cheese it greatly increases the cheese yield”.

Q.: Leaving Perinox SA aside, let's talk briefly about ADIEX. He has become the new president of the Association, replacing Miguel Tapiador. What do you expect to do in this new stage?

R .: "From ADIEX we hope to try to further strengthen our presence in those events where Castilla-La Mancha and, above all, the province of Albacete are promoted. ADIEX must be an important nucleus of collaboration between the partners. To this day, we come from a crisis in the country that has had a great impact on the aid that the Government or the communities give to companies to be able to be in international markets. The best way to combat this reduction in investment is to collaborate in order to reduce expenses or find new business opportunities in foreign markets. Those are two focuses that are very important. ADIEX was generated with the idea that companies from Albacete can be more present in international markets and at the same time attract investors to the province of Albacete”.

Ivan Torres Senabre, president of ADIEX

Q.: In one previous interview on this website, Miguel Tapiador said that he was convinced that you are going to do very well at ADIEX. A few words for Miguel?

R .: “Miguel is always a very kind person, very generous. I suppose that part of this comment comes from the fact that we have been working together on the Board of Directors for a long time and have shared many objectives. In that sense, there is no reason to deviate much from the objective that Miguel also shared”.

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