BBVA, CaixaBank and Globalcaja support this program focused on promoting innovation, digitalization, sustainability and internationalization of the province's business fabric for another year, hand in hand with the Enterprise Europe Network.
The fifth edition was presented to the media this morning of the IN-FEDA Program, organized by FEDA, as node of the Enterprise Europe Network, with the support of CECAM CEOE-CEPYME Castilla-La Mancha and Institute for Foreign Promotion of Castilla-La Mancha, IPEX, and like every year, under the technical direction of the Association of Importers and Exporters of Albacete, ADIEX. This program is also developed thanks to the collaboration of the entities BBVA, CaixaBank y globalbox, who maintain their commitment to innovation, digitalization, sustainability and internationalization of the business fabric of the province.
Vicente García Martínez, general secretary of FEDA, participated in the presentation, along with Samuel García Eslava, director of Business Banking of BBVA in Albacete; Cristóbal Sánchez Martín, director of the Business Center of CaixaBank in Albacete, and Mª José Olmeda, responsible for the International Business of globalbox. The presentation before the media has closed, the director of the Institute for Foreign Promotion of Castilla-La Mancha- IPEX, Luis Noah.
The IN FEDA Program was born 5 years ago, with IN-FEDA 2019. Impact Conferences and has been evolving in its format and themes since IN-FEDA 2020. DYNAMIC WORKSHOPS, a IN-FEDA 2021. dynamic seminars, to the past IN-FEDA 2022. dynamic breakfasts. A total of more than 200 companies and more than 450 participants have participated throughout these five years of the program, with a total reach of more than 200.000 on social networks.
IN-FEDA 2023. Dynamic breakfasts: Innovation – Digitalization – Sustainability – Internationalization is a program reinforced by experience in FEDA projects as a node of the Enterprise Europe Network.
News of this fifth edition
Totally different themes and tools of great importance and relevance for companies in the region: Metaverse for internationalization, E-commerce: digitization of processes and after-sales management in international operations; Organic products market: trends and strategic aspects in the international market, and Colombia: strategic market opportunities.
The program will begin with a pioneering breakfast on the metaverse, in which companies will be able to see in a practical and grounded way how to apply this new reality in their companies.
In the second breakfast, participants will have the opportunity to learn new tools to carry out one of the key processes today: digitization and after-sales management, so important in international operations.
Another of the topics that the program will cover on its third day is the organic products market, of great importance for all companies, regardless of the sector, since ecological certificates or eco-design of products are differentiating elements that affect most sectors when it comes to opening new markets and increasingly reaching international clients. More demanding.
The last breakfast will allow you to know the commercial opportunities that Colombia, a country with which Spain has had very close ties for years, can offer the business fabric of our region. The speaker for this breakfast will be sebastian bustamante, coordinator of the Enterprise Europe Network Colombia, organization that on April 13 and 14 will be officially presented as a new node of the Enterprise Europe Network, through the Impact Hub Medellin and in collaboration with the Universidad Pontificia Bolivariana, and with which FEDA will work in order to support companies in the region to establish new collaboration ties at a commercial and technological level.
These working breakfasts will have a technical presentation and active participation by attendees, since participation and interaction are key. At these breakfasts, several professionals, businessmen and self-employed people will exchange questions and opinions on the subject. The in-person format is maintained, with limited capacity, so that the sessions are participatory, practical and focused on the exchange of experiences.
The collaboration of the entities BBVA, CaixaBank and Globalcaja has been valued, which once again join forces with FEDA and ADIEX and public institutions to support innovation, internationalization and digitalization of companies in the province of Albacete.
Commitment to FEDA, ADIEX and companies
In his turn to speak, Samuel García Eslava, director of Business Banking at BBVA in Albacete, has emphasized the advancement in the use of digital technologies by companies, and sustainability as growth tools. “Its relevance is such that at BBVA we are very aware of it and we believe that it is essential that the financial sector provides its support as drivers of this transition, offering solutions. We have remained pioneers and we want to help the company on its path to sustainability, with the aim of reaching 9 million in sustainable financing by 2025.” For this reason, “we are here,” he said, “supporting the transformation of the business fabric of Albacete and Castilla-La Mancha. We will continue to collaborate and work, for another year, with FEDA, as an important meeting point and exchange of knowledge between companies in our province."
For his part, Cristóbal Sánchez, director of the Business Center of CaixaBank in Albacete, has highlighted how for his entity “it has always been a priority aspect to support these meetings organized by FEDA, with the aim of advising and supporting Albacete companies that seek to internationalize, and to continue accompanying so many others that already have their careers in foreign trade, especially in these times of uncertainty and market volatility, being a priority for us that the companies of Albacete feel close to us and are aware that we are a solid and consolidated entity.” It has ended up highlighting the extensive International Banking network of branches and representative offices spread throughout the world.
María José Olmeda, head of International Business globalbox, said, first of all that “we want to continue contributing to the growth of our region.” On this occasion, Globalcaja's collaboration focuses on the market for organic products, “a growing market with high international recognition, as these items are not only healthy, but also generate high added value and a competitive advantage that “It helps us strengthen our brand image,” said Olmeda.
Knowing the markets, trade barriers and other aspects is essential to be successful when going abroad, said María José Olmeda, who recalled that Globalcaja offers companies a service from professional specialists in international business, through its Exporta Tu program. Valor, “we have the only operations center in Castilla-La Mancha, which we have also provided with a treasury desk service specialized in currency.” In 2022, Globalcaja's international business volume was 1.475 million euros, 17% more than the previous year, and it granted more than 200 million in international financing to companies.
For his part, Luis Noé, director of the Institute for Foreign Promotion of Castilla-La Mancha- IPEX, has pointed out the positive aspects of this type of programs, which allow companies in the region to be prepared for the current complicated context that they have to face and to be up to date on consumer trends and the evolution of the markets. This is reflected in the latest export data from the region for 2022, which has reached historical highs, as well as foreign direct investment, which has reached 576 million euros.
As on other occasions, the director of IPEX has valued the technical capacity of the FEDA team, from its International Area, when facing the development of these programs, so advanced when it comes to contributing to the internationalization of companies. .
