Business english day: International marketing
This coming Friday, May 18, from the International Area of FEDA, as part of the Enterprise Europe Network the fourth 4th session of the III Cycle of Innovation and Internationalization 2018. This day is designed based on the comments and surveys received by companies in different workshops and seminars. It is specially designed for profiles of exporting companies, which use English on a regular basis so that they can practice active listening in a relaxed environment, or direct participation through topics that are of interest and in which they most certainly have a lot to contribute. .
It will be a special day that will be held entirely in English and where international marketing, basic internationalization strategies and the relevance of the Spain Brand will be discussed. What better way to talk about International Marketing than using the official language of business in the world?
This conference has the technical direction of ADIEX and has the collaboration of Liberbank, IPEX y CECAM.
This fourth session of the Cycle of Innovation and Internationalization has four main objectives: To present the fundamentals of International Marketing; practice professional English; practice active listening and overcome fears and overcome barriers.
The seminar will be run by Pablo Vergel, strategic consultant and trainer at The Morter Company in Alicante, with an important international career as export manager of the Mustang Group (Mustang, María Mare and Sixtyseven); export manager for Saez Merino, export salesperson for Alhambra International, account manager for Muebles Hurtado USA, in North Carolina, USA, and foreign trade technician for the Spanish Commercial Office in Tunisia.
This conference is not a level test, far from it, it is an opportunity to talk about interesting topics in foreign trade, using the knowledge of English that each participant has.
