The vice president of Castilla-la Mancha, José Luis Martínez Guijarro, met yesterday in the Chinese city of Chengdu, with representatives of the Chamber of Commerce of Wine of this city to promote the Castilian-La Mancha wines, increasingly present in this market .
The president of Chengdu W'me Association, Zhou Jlnsong, participated in the meeting. with members of this organization that was created in 2013 and settled in the city of Chengdu because, with a population of 16 million people, it has the greatest potential for growth in wine consumption. On behalf of the Castilian-La Mancha delegation, the Minister of Agriculture, Water and Rural Development, Francisco Martinez Arroyo, and the managing director of the IPEX in Castilla-La Mancha, Louis Noah.
The Vice President of the Board highlighted the increase in national exports of Castilla-La Mancha wines that has been experienced in recent years. In fact, exports have gone from close to 33 million euros in 2015 to over 43 million in the past financial year 2018.
RISE 30% In three years. This represents a 30% increase in business volume in three years. The Chinese market is consolidated, based on these figures, as the fifth international market, the first outside of Europe. where more wines are exported from Castilla-La Mancha In addition, exports to China continue to grow month by month. During the first semester of this 2019, more than 19,3 million have been exceeded.
These are figures that for Martínez Guijarro are the result of the effort of a sector, the wine sector, which characterizes the region so much and to which are added the actions to promote wine that have been developed since the Institute for Foreign Promotion of Castilla-La Mancha. "We are the largest vineyard in the world and the world has to know the quality of our wines," he said.
Given the expansion that the Chamber of Commerce of Wine is experiencing in Chengdu, its president, Zhou Jingson, has proposed to the Castilian-La Mancha delegation the possibility of installing a Castilla-La Mancha office in this Chinese city with the aim of promoting the Castilla-La Mancha wine culture in China and the organization of visits to the region to learn about the producing regions.
CHENGDU WINE FAIR. It is a proposal that the regional Executive will study with all the denominations of origin, in addition to putting the Chengdu Wine Chamber of Commerce in direct contact with them in order to address joint promotion actions. In addition, some twenty wineries from Castilla-La Mancha will participate in the Chengdu Wine Fair from March 22 to 25.
This meeting with the representatives of the Chengdu Wine Chamber of Commerce is the first of the events scheduled on the agenda of the regional vice president and the Minister of Agriculture, Water and Rural Development during their visit to this Chinese city, where they will participate in the XNUMXst Sichuan Twin Cities 'Belt and Road' International Cooperation and Development Forum.
A forum where representatives from different countries will address the Chinese government's proposal to launch the 'One Belt and one road' project, popularly known as 'the silk road of the XNUMXst century' to create a connectivity network made up of economic corridors maritime, land between China. Eurasla, Middle East, Europe and Africa.
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