Alex Lopez He knows that social networks can go a long way in the professional world and on March 28 he will tell us how we can use two of them, Twitter and LinkedIn, to improve the results of our business in the international market.
López is the second speaker of the Cycle of Seminars on Innovation and Internationalization in SMEs who has organized on March 28 in Albacete, the Confederation of Employers of Albacete, under the technical direction of ADIEX and with the support of the Enterprise Europe Network and the collaboration of Globalcaja.
“You shouldn't sell on social networks, but worry if you don't. Not everything is valid to attract clients online and you have to have certain knowledge and preparation so as not to make a mistake along the way and make the most of the opportunities ”, she assures.
We have talked with him about the subject of his masterclass:
– What is “social selling”?
It is the possibility of selling through social networks
– What three key points would every company have to have to position itself through RRSS in the international market?
First define which networks your potential customers are on, then define a corporate strategy and finally involve employees in it.
– In your opinion, what is the situation of Spanish companies at a European level in terms of the use of RRSS to position brands and products?
We are behind some European countries but it depends more than the country on the culture and strategy of the company that does it
– What makes LinkedIn and Twitter two important networks for selling products and positioning companies?
They are professional social networks, Linkedin with close to 500 million and Twitter with close to 340 ideal for searching, contacting and following potential clients.
– Do you consider true the saying “if you are not in networks, you do not exist”?
If you are not in Google you do not exist; If you are in networks, you exist but you have to be constant, because otherwise your positioning and presence will decrease.
El Alex Lopez's blog contains interesting articles on this subject, as an expert that he is. If you are interested in sign up for the session on the 28th, click here. The capacity is limited.
Do not forget that 4 hours of intense and useful session await you, that you must bring your tablet or a laptop with enough battery life for those 4 hours of work and also have profiles created on both social networks, Twitter and LinkedIn.
We are looking forward to seeing you in this Special Mini-webinar!
